BUSINESS PLAN

OBJECTIVE 1: Grow from a tech startup to a global fan-funded artistic entertainment empire

OBJECTIVE 2: Create cottage industry for interactive digital art experiences

OBJECTIVE 3: Operate solely on crowd-sourced money

  • GOAL: Grow from an indie tech startup to a fan-funded entertainment empire that retains all profits

PHASE

ONE

LAUNCH ENTER THE REVERIES

An interactive digital art fairy tale

  • Proof of Concept: Prove that the mobile game industry is a legitimate platform for artists to make money

  • Disrupt Mobile Game Industry: Hand-llustrate a game in eight distinct art styles to make artistic mobile games relevant

  • Grow Community: Increase global exposure for Enter the Reveries via Kickstarter and advertising channels

PHASE

TWO

LAUNCH KICKSTARTER

Enter the Reveries Kickstarter video

  • Raise Capital: Crowdsource extra funds for SGF

  • Introduce Fan-Funding: Acclimate fans to the idea of crowdsourcing SGF projects

  • Grow Community: Increase global exposure for Enter the Reveries via Kickstarter and advertising channels

PHASE

THREE

LAUNCH REFRACTORY

An online store and forum for Enter the Reveries fans

  • Online currency: Launch 'Lumens' online currency that fans can purchase and use in the Refractory online store

  • Online Store: Facilitate fans buying/selling/trading exclusive items, reveries, levels, and other DLC (downloadable content) through our server, instead of in-app

  • Recoup Profit: Sell DLC through our server, offsetting the 30% taken by Apple, Google, etc.

  • Online Forum: Create online forum for interactions/competitions between fans, with exclusive prizes and rewards

PHASE

FOUR

LAUNCH INDIE SHOWCASE

Online indie artist fan-funding initiative for Enter the Reveries

  • Artist Submissions: Invite Indie artists to submit proposals for new levels. Successful proposals will be developed and released within Enter the Reveries

  • Fan Funding: Invite fans to vote, to determine successful proposals. Fans use 'Lumens' to vote for their favorites

  • Quid Pro Quo: In exchange for voting, give fans get free DLC to use within Enter the Reveries  

  • Profit Increase: Acquire revenue from all proposals, whether they are successful or not, through the voting process. Save money as SGF fans become SGF designers

  • Supporting the Arts: Pay SGF artists a percentage when their level sells, providing global exposure

PHASE

FIVE

LAUNCH ZEALOT WEBSITE

A global fan-funding website for interactive digital

art projects

  • Global Fan Funding Website: Invite artists worldwide to submit proposals for interactive digital art projects of all kinds, for the opportunity to be funded by SGF

  • Fan Funding: Invite fans to vote, to determine successful proposals. Fans use 'Lumens' to vote for their favorites

  • Quid Pro Quo: In exchange for voting, give fans free DLC to use within any SGF game

  • Successful Proposals: Fund successful proposals using revenue generated from voting. Take small percentage of all successful proposals

  • Profit Increase: Acquire revenue from all proposals, whether they are successful or not, through the voting process. Use extra revenue to develop future SGF games

  • Company Acquisition: Have the option to acquire the companies of top-tier projects, and release their projects under Seagull Fish Entertainment

  • Expanded Talent Pool: Source employees from pool of artist submissions, attracting the best talent

FUTURE SEAGULL FISH GAMES

ENTER THE REVERIES

THE

ICONICS

THE

MIDNIGHT

GRINDSHOW

THE

APOCALYPSE

GARDEN

THE

STAR

CHILDREN

INTO

THE MEDIAN

 2019 by Seagull Fish Entertainment LLC.